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Before Clipper, the world of tea looked very different. Back then, people didn’t think too hard about what was inside the bag. In the UK, tea was tea. It came in a cup with milk. And sugar. Often too much. Then, in 1984, along came Clipper founders, Mike and Lorraine – two tea fanatics, determined to change the world of tea forever. And so Clipper was born. Guided by their mantra, ‘It’s what’s on the inside that counts’, they focussed obsessively on what’s inside the bag. The result? A range of teas that were brighter, bolder and better-tasting.
