27 Nov' 25
Green Friday: Conscious Choices that Give Back to People and Planet
By: Wellness Warehouse
While the rest of the world rushes into a weekend of fast consumerism this Black Friday, Wellness Warehouse is proudly walking a different path. We're making ours a Green Friday, and customers will not only enjoy savings of up to 35% on conscious products — they will also become part of something bigger as we donate over R120 000 towards meaningful environmental and social upliftment across South Africa.
Guided by our core value of Sharing Wellness for the good of people and planet, this year's Green Friday initiative supports three extraordinary organisations: Greenpop, Relate, and Earthchild Project. Each plays a vital role in nurturing a healthier, more resilient world, and we are proud to champion their work.
Supporting Relate: Empowering Artisans & Funding Worthy Causes
Relate is a social enterprise dedicated to creating sustainable income opportunities for senior women ("gogos") across South Africa. Through the crafting of their iconic beaded bracelets, Relate provides vital dignity, livelihoods, and purpose — all while raising funds for high-impact NGOs.
As part of this year's Green Friday initiative, we have purchased bracelets to ensure that both artisans and partner organisations benefit from the support. We purchased a total of R69,000 worth of bracelets, R17,000 of which was donated directly to Earthchild Project, and the remaining R52,000 went to Relate to support the gogos who skillfully craft each piece. These contributions uplift the women behind the craft and simultaneously help keep Relate's income-generating model thriving. What's more, customers can purchase the limited-edition Earthchild Project x Relate bracelets at points of sale at Wellness Warehouse stores.
Giving Back to Earthchild Project: Bringing Wellness & Sustainability to Our Future Leaders
Earthchild Project offers life-changing yoga, mindfulness, and environmental education classes to children in under-resourced Cape Town schools. Their work builds emotional resilience, physical wellbeing, environmental awareness, and a deep sense of personal grounding — all essential tools for young people navigating challenging circumstances.
In addition to the R17 000 being channelled to Earthchild Project through Relate, we are donating a further R30 000 directly to the organisation. Combined, these contributions will sponsor an entire year of Weekly yoga and environmental education classes for 67 children. This means that 67 young learners will have consistent access to safe spaces for movement, emotional regulation, and environmental empowerment — opportunities that we believe every child deserves.
Partnering with Greenpop: Urban Greening for Thriving Communities
Greenpop is a dynamic environmental organisation working across Africa to restore ecosystems, empower communities, and celebrate green living. Their Living Landscapes Project transforms urban and peri-urban spaces into thriving, biodiverse environments through indigenous planting, ecological restoration, and local stewardship.
To support this important work, we are donating R32 000 to the Living Landscapes Project. This year, we selected Alex Water Warriors as the beneficiary site — a choice rooted in deep appreciation for the group's hands-on commitment to environmental repair.
Alex Water Warriors is a grassroots organisation focused on restoring rivers, rehabilitating wetlands, and protecting vital water ecosystems in Alexandra. Their efforts include regular community clean-ups, educational water stewardship workshops, water testing, and the creation of sustainable green infrastructure.
Their work brings environmental safety, dignity, and long-term ecological resilience to one of Johannesburg's most vibrant and densely populated communities.
To further support the project, 27 Wellness Warehouse team members volunteered at a Garden Day at the site on 20 November. They spent the day clearing, planting, and revitalising the garden space, working shoulder to shoulder with community members. This hands-on engagement underscores our belief that wellbeing is relational — something that grows when people come together with intention and care.
Wellness With Purpose
Green Friday at Wellness Warehouse isn't a once-off campaign — it's a reflection of our long-standing commitment to conscious living. Each year, we are proud to partner with organisations that share our belief in nurturing both people and the planet through long-term, meaningful impact. This Green Friday, every conscious choice made by customers like you will help extend our commitment.
By choosing to shop mindfully, you don't just make a good purchase — you make a good impact. Thank you for being part of the journey!
