The Next Generation of Omega-3 Supplementation

The Importance of Omega-3 Fatty Acids

Omega-3 fatty acids — particularly EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) — play a vital role in heart health, brain function, and the body’s inflammatory balance. These essential fatty acids must be obtained from diet or supplementation, as the body cannot produce them in sufficient quantities on its own. However, one of the biggest challenges in omega-3 supplementation is absorption. The form and stability of the omega-3 source dramatically influence how much your body can actually use.

The Limitations of Traditional Omega-3 Supplements

Most omega-3 supplements come in the form of oils, typically as triglycerides (TG) or ethyl esters (EE). While widely available, these forms have well-documented limitations:

• Poor absorption, especially on an empty stomach or low-fat diet
• Oxidation risk, which can lead to rancidity, reduced potency, and unpleasant “fishy burps”
• Need for pancreatic enzymes to break down the fats before absorption

Because of these limitations, many people who use traditional fish oil softgels may not achieve optimal omega-3 levels, even when taking high doses.

Introducing AvailOm®: A New Generation of Omega-3 Delivery

A Powder, Not an Oil

AvailOm® is a patented omega-3 formulation designed to overcome the stability and absorption issues commonly seen in conventional fish oils. Instead of remaining in an unstable oil form, the EPA and DHA are converted into a lysine salt powder, where each omega-3 molecule is paired with the amino acid L-lysine. This process creates a solid crystalline matrix that:

This process creates a solid crystalline matrix that:

• Prevents oxidation
• Enhances bioavailability
• Keeps the omega-3s stable at room temperature
• Allows efficient absorption even without dietary fat

Superior Absorption & Bioavailability

Research shows that AvailOm® is absorbed significantly better than traditional omega-3 oil forms:

• Up to 9× higher absorption than ethyl ester fish oil
• Sustained plasma omega-3 levels for 24 hours
• No need for pancreatic lipase, meaning it can be absorbed even with digestive challenges
• Effective under fasting conditions or low-fat diets

In simple terms: your body can use more of the omega-3 you take — with fewer capsules required.

Stability: Solving the “Fish Oil Goes Rancid” Problem

Oxidation (measured as ToTox) is a major issue in omega-3 products. When fish oil oxidises, it:

• Produces an unpleasant taste and smell
• Loses potency
• Can produce harmful degradation compounds

While oils degrade rapidly on the shelf, AvailOm®’s dry crystalline form resists oxidation, maintaining:

• Negligible ToTox levels, even in high-heat, high-humidity testing
• Stable EPA and DHA content for up to 5 years, compared to the typical 2-year shelf life of oils (which often degrade long before expiry)

A Smarter Way to Support Omega-3 Health

AvailOm® represents a significant evolution in omega-3 supplementation. By transforming fragile fish oil into a stable, highly bioavailable lysine-bound powder, it addresses the two biggest barriers to effective omega-3 use: poor absorption and rapid oxidation and loss of potency. For clinicians, consumers, and anyone prioritising cardiovascular, brain, and inflammatory health, AvailOm® offers a next-generation omega-3 solution that is more stable, more efficient, and easier to tolerate than conventional fish oil capsules.